How To Blog: Choose A Niche For Your Blog [Why Niches Are Important]

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How To Blog: Choose A Niche For Your Blog [Why Niches Matter]

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Although I get a lot of questions from bloggers asking for advice on how to blog , perhaps one of the most important questions a new blogger should ask themselves before embarking on blogging is what am I? Blogging ? »

There is no right or wrong answer to this question as blogs come in all shapes and sizes and cover a wide variety of topics However, thinking about this before you start blogging will help you make some other decisions later in this guide (for example, your domain name and blog name will probably come from this decision). )

Because your blog focus on niche

Choosing a niche for a blog is important for several reasons. These include:

1. Niche blogs attract readers

My first blog was a personal blog, not niche focused. It all started with a focus on spirituality but over time has expanded to cover a wide range of topics including blogging, photography, culture, politics, whatever personal things I have to do. The more he covered, the less he said. with everyone. .

Sure, a certain group of people were interested in spirituality and blogging, but fewer of them liked photography, and even fewer of them liked my Australian pop culture... each thing reduced my chances of writing something that everyone would like. My readers, I started getting complaints from them: "Stop writing about XXXX".

When I started breaking down topics on my blog, my audience responded well: those in photography gathered around this topic, those in blogging gathered around this blog.

Ultimately, it's a matter of relevance: people seem drawn to niche blogs because they know they'll see content on topics they're particularly interested in.

2. Niche blogs are better monetized

For some time I tried to make money on my personal blog, but it was very difficult for me. At the time, I was basically trying to make money from advertising and found that sponsors weren't interested in promoting their products (which served a specific purpose) to an audience that was there to read all kinds of stuff.

What camera manufacturer wants to promote their latest camera on a photography blog that talks about spirituality, politics and what movie did I see this weekend?

Niche blogs also work best with relevant ad networks like AdSense AdSense is getting better at showing ads that are closely related to a particular page's content, but I've seen cases where blogs covering different topics have attracted ads that aren't always related to a specific page's content. .

Another feature of AdSense is that it is a system that gives advertisers the ability to target specific sites. Such targeted campaigns can be quite profitable if the blog covers a wide range of topics, many of which are unrelated to that advertiser.

When I found a niche, it became much easier for me to monetize ads In fact, monetizing niche blogs through various methods seems easy. Affiliate marketing and selling your own products works best because your audience is there to learn about specific topics, so when you promote products on those topics...they are more likely to buy.

3. Niche blogs perform well in search engines

A general/multi-topic blog can rank well on all sorts of topics. It's possible, but I think it's easier if you have a blog focused on a specific topic. If your entire site is about one topic, Google considers you more authoritative on that topic, the more content you add, the more posts you link to, the more sites your niche links to, and more.

Of course, there are exceptions (megasites like Wikipedia are the most obvious), but if you don't have the appeal of such a large site, a niche-focused site can go.

4. Build niche blog credibility and profile

One result of becoming more focused on my blog is that I've noticed that I've become famous for this topic.

The first time it happened was after I started my first photoblog, and 2 months later I got a call from the city newspaper asking for a quote from a photography story. This has never happened to me before because of my personal/multi-topic blog, but a site focusing on only one topic considers that topic to be "my thing".

For me, focusing on a niche has helped me gain exposure, which has led to all kinds of opportunities in that niche, including writing books, speaking opportunities around the world, speaking in mainstream media, and all kinds of opportunities. Opportunity. Connect with amazing people. in my art

Not everyone wants to build their profile and gain exposure in the industry, but if that's part of your goal, a blog dedicated to these topics can be powerful.

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Notice Niches should be related to more than just topics

Before I end this article on niches, I think it should be noted that niche blogging doesn't always have to focus on just one topic. "Does your blog focus on a particular topic or niche demographic?" I explore this in more detail in an article titled As the title of this article suggests, there are a number of successful blogs that cover different topics suitable for the same type or demographic of people.

So, instead of just writing about video games (a blog about what teenagers like), video games are one of their interests.

However, it should be noted that if you want to target a niche population rather than a niche, you can discover many jobs for yourself. Covering a wide range of topics can certainly work, but covering them in detail can take a lot of time and energy.

How to choose a niche for your blog

Now that we've covered some of the reasons why it's important to think about a niche before you start thinking about how to blog.

Here is my next article that explores the many factors that people who want to start blogging can consider when choosing a niche: How to Blog: How to Choose a Blogging Niche.

Updated January 5, 2023