The post "How to Grow Your Link Building Blog" appeared first on Problogger.
This is a guest contribution by Sam Bowman (details below)
Link building is one of the most popular and effective ways to increase online growth. This is an important SEO step for bloggers as well .
One way to convince Google that it's worth building is to get links from other blogs to your blog. Therefore, accessibility is one of the most important aspects of relationship building. You can expand your reach as you connect and build relationships with other sites that want to link back to your content.
However, using link building to improve your Google ranking isn't just about the number of links. Google's algorithm has evolved and become more complex over the years. So link building today is more about quality than quantity.
So when building your reach, you should prioritize reliable and relevant sites with backlinks that provide valuable content. Just linking to as many sites as possible and getting lots of links won't help.
In this post, we'll help you understand what link building is and how it works best, the benefits of link building, how to grow your blog, how to expand your reach, and other best practices.
What is link building?
Link building is a search engine optimization (SEO) practice that involves getting hyperlinks on other websites that link to your site, also known as backlinks. This SEO strategy is designed to improve your search engine visibility, allowing you to rank higher in search engines.
Basically, when more authority pages link to your site, Google thinks that means your site provides meaningful, relevant and useful content. Therefore, it will increase your site in search results.
Benefits of link building
Link building has many benefits and makes it a priority for SEO. Of course, content is still important, but if the content lacks link building, your site will suffer. Conversely, if you can get more backlinks from high-quality pages, you can reap more rewards, including:
- Increase Website Traffic: Obviously, the more links you have on other websites, the more likely people will find your website, which means more traffic. Increasing traffic is a blogger's dream because it means people will notice and your site can gain popularity.
- Higher search rankings: Obviously, the more backlinks you get from authority sites, the higher your search rankings will be. We can't stress this enough: Google prioritizes the ranking of the most authoritative pages on a topic. So, if there is a high authority site linking to your site, Google will assume that means you are also an authority on that topic and rank higher in the search results.
- A better reputation and a higher level of trust. Another benefit of using link building is that it helps improve your website's overall reputation and trust between users and other websites. It's one thing for Google to think your website is trustworthy; But it also helps if users themselves find you trustworthy because it means they're more likely to visit your site and recommend you to others.
- Increase Income: The better your website, the more income opportunities you have. Blogging is often a way to generate passive income, but if your site is successful with links, you can earn more than passive income.
- Increase Authenticity: You'll also start increasing your site's authority by getting backlinks to other high authority sites. And when you do that, you start getting other people to connect with you. High authority sites link to you, and your site links to other sites trying to gain referrals and authority.
How links can help you grow your blog.
Improving your link building strategy will help you improve your blog in many ways, not just increase backlinks and search results. For example, your website content must be valid if you want others to agree to link to your site. So when bloggers start linking, they often find that they need to focus on having quality content on their website if they want other websites to be able to link to it.
No high-powered site will agree to link back to your blog unless they believe it is well-written or valuable to their readers. Therefore, as part of the link building process, many bloggers improve the overall content of their blog, which helps them grow their blog in the long run as content also plays a major role when it comes to SEO.
Since keyword research is another part of SEO, quality keyword strategies also improve as bloggers try to improve link building . Keyword research will help you optimize your content for SEO purposes, and optimizing your content will help you again when you start building links.
Optimizing your content and using keywords will also show Google that your site is relevant and relevant, which will increase your search engine ranking. This way, you will not only improve your search rankings through link building, but also improve your content and keyword rankings. And this collaborative effort – content, keywords and link building – will increase your website traffic significantly and help you grow and expand your blog.
Photo by Vlada Karpovich from Pixels
Link building best practices
After learning the basics, you should develop a successful communication strategy . You cannot create relationships without an action plan for effective communication.
Analyze and test your site.
First of all, make sure that your site is good enough for other sites to link to you. This means focusing on writing high-quality content that is editable, informative and engaging, and using the right keywords.
Know your audience
Then you need to know who your target audience is to know what other sites to reach. Ask yourself and your team:
- What content does your target audience want or need?
- What are they interested in?
- What other websites do you visit?
Knowing this will help you better understand where to link to other sites to increase your visibility.
Find relevant high-ranking sites
So start making a list of the sites you want to connect with and take the time to get to know them. The following appears to be a summary.
- Are their sites linked to yours?
- Do you produce similar content?
- Think you might want to reconnect with your site?
- What do you like that makes you unique when you start interacting with them?
- Do they have guest blogs or link requests clearly listed on their site?
Make sure you prioritize known sites. Not all links are the same and you need to make sure you get reliable backlinks . A number of parameters, particularly Domer's authority, have been described as one source of authority. However, these same indicators are easily manipulated and can change over time.
Instead, when checking a site for backlinks, rely on an evaluation of the following factors: the site's industry and theme, and the value it provides to the reader. Not only do you want to see if the site is similar to yours, but also if it has a good reputation and credibility.
Building strong relationships
The last part and sometimes the most difficult to identify is creating links with other websites, and this is part of the awareness work when you start creating your own posts and emails on other websites.
First, keep it short and simple. Tell them who you are, why they care about you, tell them what you love them to do, and be honest. Try not to look like spam or ads.
You should also tell them what they like about it and how a link to your site will help them. You can also offer to reconnect to their site.
So make sure you reach them through multiple channels. For example, send them a social media message first so they know you're sending an email. This increases your chances of getting noticed and your email being read.
Finally, make sure you talk to everyone you meet. We live in a chaotic and chaotic world. It's easy to forget things. This way, you can make sure your followers see your message and remind them that you're still there and waiting for a response.
Keep the second part short and sweet. No need to repeat what I said earlier. Only check your email if they have a chance to read it.
Conclusion
Communication can be stressful and sometimes the hardest part of building a relationship, but it's not as scary as it seems. If you take the time and effort to make sure your content is good, research your audience, and find the right people or websites to connect with, you'll have a better chance of building those relationships and getting connections.
Guest Blogger : Sam Bowman writes about people, technology, marketing and how to connect. He likes to use the Internet for the community without leaving home. In his spare time he enjoys running, reading and running the local bookstore.
The post "How to Grow Your Link Building Blog" appeared first on Problogger.